Marcello Lippi took over as Juventus manager at the start of the 1994–95 campaign. His first season at the helm of the club was a successful one, as Juventus recorded their first Serie A championship title since the mid-1980s. The crop of players during this period featured Ciro Ferrara, Roberto Baggio, Gianluca Vialli and a young Alessandro Del Piero. Lippi lead Juventus to the Champions League the following season, beating Ajax on penalties after a 1–1 draw in which Fabrizio Ravanelli scored for Juve.
The club did not rest long after winning the European Cup, more highly regarded players were brought into the fold in the form of Zinédine Zidane, Filippo Inzaghi and Edgar Davids. At home Juventus won Serie A in 1996–97 and 1997–98, as well as the 1996 European Super Cup. Juventus reached the 1997 and 1998 Champions League finals during this period, but lost out to Borussia Dortmund and Real Madrid respectively.
After leaving for a brief season, Lippi returned, signing big name players such as Gianluigi Buffon, David Trézéguet, Pavel Nedvěd and Lilian Thuram, helping the team to two more scudetto titles in the 2001–02 and 2002–03 seasons. Juventus were also part of an all Italian Champions League final in 2003 but lost out to AC Milan on penalties after the game ended in a 0–0 draw. The following year, Lippi was appointed as Italy's head coach, bringing an end to one of the most fruitful managerial spells in Juventus' history.